I sometimes joke that I consider myself and my communications colleagues the “official translators” at the stem cell agency, trying to turn complex science into everyday English. After all, the public is paying for the research that we fund and they have a right to know about the progress being made, in language they can understand.
That’s why events like Famelab are so important. Famelab is like American Idol for scientists. It’s a competition to find scientists and engineers with a flair for public communication, and to help them talk about their work to everyone, not just to their colleagues and peers. Famelab gives these scientists and engineers support, encouragement and training them to find their voices, and to put those voices to use wherever and whenever they can; in the media, in public presentations, even just in everyday conversations.
Kathy Culpin works with the British Council to promote Famelab here in the US. She says it’s vitally important for scientists to be able to talk about their work:
“At the British Council we have worked with people who are doing amazing things but they can’t communicate to a broader audience. If scientists, particularly younger scientists, are unable to communicate effectively and clearly in a way that people want to listen to, in a way that people can understand, how are they going to have public support for their work, how are they even going to be able to raise funds for their work?”
The premise behind Famelab is simple: young up-and-coming scientists have just three minutes to present their research to a panel of three judges. They can’t use any slides or charts. Nothing. All they have is the power of their voice and whatever prop they can hold in their hands. For many scientists, taking away their PowerPoint presentation is like asking them to walk a tight rope without a safety net. It’s uncomfortable territory. And yet many respond magnificently.
Here’s Lyl Tomlinson, the winner of the most recent U.S. event, competing in the international finals. Appropriately enough Lyl’s presentation was on the role of running and stem cells in improving memory.
Famelab began in England but has now spread to 19 other countries. The competition starts at the regional level before progressing on to the national finals (April 2016) and then the international competition (June 2016, at the Cheltenham Science Festival in the UK).
In the U.S. there are a number of regional heats (you can find out by going here)
NASA helps run Famelab in the U.S. Daniella Scalice, the Education and Public Outreach Lead for the Astrobiology program at the agency, says Famelab is fun, but it has a serious side to it as well:
“We feel strongly that good communications skills are essential to a scientist’s training, especially for a Federal agency like NASA where we have a responsibility to the taxpayers to ensure they understand what their hard-earned dollars are paying for. With FameLab, we hope to make learning best practices in communications easy and fun, and provide a safe environment for young scientists to get some experience communicating and meet other like-minded scientists.”
The next event in the U.S. is here in San Francisco on Monday, December 15 at the Rickshaw Stop at 155 Fell Street. Doors open at 6.30pm, competition starts at 7:30 P.
What is most fun about Famelab is that you never really know what to expect. One person will talk about the lifespan of the wood frog, the next will discuss the latest trends on social media. One thing is certain. It is always entertaining. And informative. And engaging. And isn’t that what science is supposed to be!
If you want to see how my colleagues and I at the stem cell agency tried to get stem cell scientists to develop sharper communication skills check out our Elevator Pitch Challenge.