One of the easiest, and most shameless, ways of getting attention on social media is to drop celebrity names into the mix. So when you see that this blog includes references to both Kim Kardashian and Yankee’s baseball pitcher C. C. Sabathia you might conclude that that is what I’m trying to do. A reasonable … Continue reading Kim Kardashian and C.C. Sabathia—Stem Celebrities: Raising Awareness or Raising the Risk?