We are visual creatures. Our eyes are essential tools in getting information to our brain to help us learn and understand. For example, visuals are processed about 60,000 times faster in the brain than text is, and some 60 percent of us are visual learners, meaning we respond better to visual information than to plain text.
That’s why a series of 8 videos, just completed by Ben Paylor and Mike Long at InfoShots, are so wonderful. They are fun, simple and engaging videos that help make some of the complex science around stem cells readily understandable thanks to the use of eye-catching animation and simple, everyday English.
The videos are short, all around one minute (less time than it takes to make a cup of tea). Each video has a single theme – ‘What is a stem cell”, “What is stem cell tourism” – and they are all masterful at walking you through different aspects of stem cell research.
The last video in the series is about neural stem cells, which is highly appropriate considering this is Brain Awareness Week, a worldwide celebration of the brain.
The videos are a reminder that the most effective communication is often the most direct, cutting through the clutter and getting to the heart of the subject. The beauty of these is that Ben and Mike are keen to share them with as many people as possible and have made them available to anyone who wants to watch them or use them as a teaching tool.